This September Opentable, in partnership with Mastercard will run a campaign called ‘Dine Local‘ aimed at encouraging diners back into restaurants following the Covid-19 lockdown and are encouraging venues to get involved. The initiative will be UK wide and offer diners a wide range of incentives and offers exclusively for that month.
The campaign Opentable are introducing will be the first-ever month long promotion, which for diners, will follow on from the Eat Out to Help Out government campaign this August.
Opentable suggest a stunning 95%* of diners say supporting local restaurants is important to them. Why? Because they want local restaurants to survive. Equally heartening: more than half* of respondents indicated they are likely to dine out at least as often as before COVID-19.
(*Source: OpenTable survey on restaurant visits leading up to the the lifting of the lockdown regulations for restaurants, conducted amongst more than 32,000 people between 25/06/2020 and 03/07/2020.)
Entry to the campaign is pretty easy, just put together a special menu or offer to entice guests in. these can be current offers already running in-house which can be amplified through Opentable’s marketing.
In addition, Opentable will rebate 50% commission for all seated offer covers for the duratio of the campaign to help your business get back on track.
Marketing campaign support will include:
- Full coverage across Opentable sites, emails and social channels including Facebook and Instagram
- Be featured in dedicated email campaign newsletters
- Offer bespoke landing pages for all regions
- Be promoted via the Opentable app
- Organic and paid social
- Display across travel brands
- E-shots across travel brands
- Supported by the Mastercard partnership
Deadline for submission: 19th August 2020