Opentable launch ‘Dine Local’ campaign for September

This September Opentable, in partnership with Mastercard will run a campaign called ‘Dine Local‘ aimed at encouraging diners back into restaurants following the Covid-19 lockdown and are encouraging venues to get involved. The initiative will be UK wide and offer diners a wide range of incentives and offers exclusively for that month.

The campaign Opentable are introducing will be the first-ever month long promotion, which for diners, will follow on from the Eat Out to Help Out government campaign this August.

Opentable suggest a stunning 95%* of diners say supporting local restaurants is important to them. Why? Because they want local restaurants to survive. Equally heartening: more than half* of respondents indicated they are likely to dine out at least as often as before COVID-19.

(*Source: OpenTable survey on restaurant visits leading up to the the lifting of the lockdown regulations for restaurants, conducted amongst more than 32,000 people between 25/06/2020 and 03/07/2020.)

 

Getting involved:

Entry to the campaign is pretty easy, just put together a special menu or offer to entice guests in. these can be current offers already running in-house which can be amplified through Opentable’s marketing.

In addition, Opentable will rebate 50% commission for all seated offer covers for the duratio of the campaign to help your business get back on track. 

 

Marketing campaign support will include: 

• Full coverage across Opentable sites, emails and social channels including Facebook and Instagram 
• Be featured in dedicated email campaign newsletters
• Offer bespoke landing pages for all regions
• Be promoted via the Opentable app
• Organic and paid social 
• Display across travel brands 
• E-shots across travel brands 
• Supported by the Mastercard partnership 

 

 

Deadline for submission: 19th August 2020